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The Living Without Series

This is a series of posts that I wrote back in 2006 on living with less stuff. Check them out: liv011Living #2liv031liv04

Coal Creek Farm on Facebook

The Chicken Doctor

April

The Architect

Clay

Hurting My Eyeholes

target_up_and_up_0609I need to lodge a consumer complaint.

Target, what the heck are you doing?  This is what you call branding?  Or store marketing?  Or is this what you call, give your customer a freaking headache?

Am I the only person that finds Target’s new packaging for their Up&Up product line a complete failure?  If I would have handed in one of these graphics in my packaging class way back in the day when I wanted to be an Industrial Designer my professor would have laughed in my face and then told me NO, try again!

In the photo above you might be led to believe that you are looking at baby products.  Why?  Because of the naked baby on the wipes box.  But in fact you are also looking at cough drops, sunscreen, reusable food containers and yes, baby formula.  The arrow?  Not helpful.  The font, what font?  Why don’t they just put everything in a white box and have us guess what’s inside, oh wait….they did.

Goodnes, grascious , great balls of dookey, this is an epic marketing failure if I’ve ever seen one and why didn’t they realize it?  Why?  What am I missing?  Is it just me?  Maybe it is.  Okay, never mind then.

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